What is Google Analytics
Google Analytics is a free tool from Google that allows you to analyze visitor behavior on your website. It helps you gain insights into what’s happening in your webshop, such as:
- How many visitors you have: See how many people visit your website.
- Where they come from: Discover through which channels, such as Google Ads or social media, customers find your webshop.
- What visitors do: Analyze which pages are visited and where people drop off.
- Measuring conversions: Track important actions like placed orders or completed quote forms.
Linking Google Analytics via Google Tag Manager (GTM)
Setting up Google Analytics via Google Tag Manager is straightforward. Follow the official guide from Google: https://support.google.com/tagmanager/answer/9442095?hl=en
Attention!
Don’t have Google Tag Manager yet? First, create a Google Tag Manager account and link it to your PromoCat webshop. Learn more? Click here
Have you installed everything? Then you can start measuring conversions. Want to learn more about this? Click here.
